T'Hooft
Complete Website Redesign & SEO Optimisation for T'Hooft Buitengewoon
- Industry
- Furniture
- Location
- Belgium
- Year
- 2025
- Timeline
- 3 weeks
A complete website redesign with extensive SEO strategy for a three-generation outdoor furniture brand. Bringing showroom-quality product presentation online and driving organic traffic to both webshop and physical store.
WordPress
Figma
REST API
Google Tag Manager
Google Search Console
Google Analytics
The problem
T'Hooft Buitengewoon has been selling quality outdoor furniture and garden products for over three generations. Their products are built to last through the Belgian climate, and their in-store experience is personal and knowledgeable. But their website didn't reflect any of that. The design was outdated, the product presentation didn't do the range justice, and the site generated almost no organic traffic.
People searching for quality outdoor furniture online weren't finding T'Hooft. The webshop and the physical store were both missing out on visitors who were actively looking for exactly what they sell. Three generations of expertise, invisible to search engines.
How we tackled it
We looked at two things. First, how people shop for outdoor furniture online. They browse visually, compare materials and durability, and want to see products in real outdoor settings. The website needed to show the products the way the showroom does: quality you can feel through the screen. Second, how they find outdoor furniture. Search behaviour in this category is specific: people search by product type, material, brand, and use case. The SEO strategy had to match that specificity.
Our approach
A website that reflects the showroom experience. Modern, responsive design with large product imagery that communicates quality at a glance. Clear navigation across collections, categories, and projects. Every product page is built to show what matters to outdoor furniture buyers: materials, weather resistance, dimensions, and lifestyle photography that helps people imagine the products in their own garden.
SEO built to drive relevant traffic. We didn't just optimise meta tags. We built an extensive SEO strategy: technical foundations, content optimisation across product and category pages, and a content plan that targets the search terms Belgian customers actually use when looking for outdoor furniture and garden products. The goal isn't just traffic. It's traffic that converts into showroom visits and online purchases.
A CMS the team actually uses. T'Hooft's range changes with seasons and collections. The CMS we built lets the team add new products, update collections, and manage project galleries without waiting for a developer. Consistent branding, consistent product presentation, updated on the team's own schedule.
The result
In three weeks, T'Hooft Buitengewoon went from an outdated website to an online presence that matches three generations of expertise. The site now showcases the products the way they deserve. The SEO strategy is driving organic traffic from people actively searching for quality outdoor furniture. And the team keeps the content fresh without needing us on speed dial.
3 weeks
Full website redesigned and launched in three weeks, from strategy to go-live.
Organic growth
Extensive SEO strategy driving organic traffic from people actively searching for quality outdoor furniture.
Showroom-grade
Product pages designed to communicate quality, materials, and durability the way a showroom visit does.
Self-managed
CMS that lets the team manage products, collections, and seasonal updates independently.
Communicative, professional, fast & efficient, and incredibly helpful. Since 11/10 doesn’t exist, I’ll just give it a 10/10. Keep up the good work, Wout!
