DJOY

The problem

Samenta, the founder of DJOY, had built a loyal following around her yoga classes. But the physical studio was hitting its limits. Classes were full, the fixed schedule didn't work for everyone, and the website wasn't bringing in new members because it barely showed up in search results.

She wanted to offer on-demand yoga videos alongside the physical classes, giving members the flexibility to practice whenever it suited them. But she needed more than just a video hosting solution. She needed a platform that could handle subscriptions, payments, content management, and organic growth through search, all in one place.

How we tackled it

We started by mapping the journey of both existing members and potential new ones. Existing members needed easy access to videos that matched their level and interests, without wading through a complicated interface. New visitors needed to find DJOY through search, understand the offering quickly, and feel confident enough to subscribe.

That research shaped the platform architecture, the content strategy, and the SEO approach from day one.

Our approach

We built a custom WordPress platform with three core pillars:

A user-friendly video platform. An intuitive content management system that lets Samenta upload new yoga videos herself. Minimalist design, clear search and filter options by style, level, and duration. Members find what they need in seconds, not minutes.

Automated subscriptions and payments. Members sign up, choose a plan, and pay through a system that supports European payment methods via Mollie. Renewals are automatic. Notifications are handled. Samenta doesn't have to chase invoices or manage billing manually.

SEO built into every page. Every video page is optimised for search: structured metadata, fast load times, and content that targets the terms people actually use when looking for yoga online. We also developed a content marketing roadmap so DJOY can keep building organic visibility over time, not just at launch.

The result

DJOY now runs a platform that works as hard as Samenta does. Members who can't make it to the studio practice at home on their own schedule. New visitors find DJOY through search and convert into subscribers because the experience is clear, fast, and trustworthy. And Samenta manages everything herself, from uploading videos to tracking subscriptions, without needing a developer on call.