ACTLD

The problem

ACTLD creates light art installations that are bold, immersive, and technically complex. But their website told none of that story. The design was outdated and didn't reflect the quality of the work. Content management was cumbersome, making it hard to keep the portfolio current. Mobile visitors got a broken experience. And search engines barely knew the site existed.

For a studio whose entire reputation depends on visual impact, the website was working against them. Potential clients, curators, and collaborators were landing on a site that undersold every project in the portfolio.

How we tackled it

We started by understanding who visits ACTLD's site and what they need to see. The primary audience is curators, event organisers, architects, and brands looking for a light artist to collaborate with. These people make decisions based on the work itself. They need to see it big, fast, and without friction. Everything on the site had to serve that moment.

The secondary goal was discoverability. ACTLD needed to show up when people search for light art, light installations, and related terms, not just for people who already know the name.

Our approach

A visual-first portfolio design. The work is the hero. We designed a responsive, dynamic layout built around large imagery and interactive galleries. Every project page puts the light installations front and centre, with just enough context to tell the story without competing with the visuals. The design works flawlessly on desktop, tablet, and mobile.

WordPress for easy content management. ACTLD needed to add new projects without waiting for a developer. We built the site on WordPress with a custom theme and dynamic project pages. Categories, filters, and a clear upload workflow mean the portfolio stays current with minimal effort.

SEO from the ground up. Clean URL structures, optimised meta tags, structured data markup, and multilingual support. Every technical SEO element was addressed to make sure the site gets indexed properly and ranks for the terms that matter. We also optimised image delivery so the large visuals don't kill page speed.

The result

ACTLD now has a portfolio site that matches the calibre of the work inside it. The design lets the light installations speak for themselves. The CMS keeps the portfolio fresh without developer involvement. And the SEO foundation means the site is now findable by the people who should be seeing it. Built in three weeks, from first conversation to launch.